I got the opportunity to work with the non-profit organization charity: water through The Global Career Accelerator program. They had a new donation program that they wanted to bring more light to by attracting college students.

I did the following to show them what they can potentially do to accomplish their goal:

Audience Targeting

I developed strategic marketing plans tailored to specific audiences, like college students, to drive engagement and support.

Content & Design

I designed landing pages and social content that were visually appealing and aligned with the audience’s interests.

Campaign Execution

I executed both organic and paid social campaigns, incorporating content pillars, influencer partnerships, and retargeting strategies.

Performance Tracking

I defined key KPIs and monitored performance to optimize campaign results and ensure measurable impact.

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